Prada Postcards Sunglasses audio-tale collectionOutside of every great metropolis is its great escape. This alter-ego is not antithesis, it’s the same self in different guise, a transformation that reveals something essential about both. Biarritz completes Paris. Milan unwinds into
Forte dei Marmi.
Montauk is a soft reflection of Manhattan concrete. London to Cornwall, Lisbon to Setùbal and Los Angeles to the endless Pacific with Santa Monica. One is the brighter, lighter twin, a coquette displaying herself in the sun with girlish delight.
Resort towns can be elegant, demure or honky-tonk, but they’re essential to balance the seriousness of the cities where we send our breezy postcard messages, open faced, like a palm, that everyone – even the mailman! — can read along their route: “Wish you were here.” The sun hits the sea in glints and cuts through the accumulated grime of city life. By the time the postcard arrives back home, chances are the author has moved on. It’s a relic of a glistening moment, now in the past.
The Postcard Sunglasses capture that other side of the city, that voice captured in that light, happy scrawl, and the person into whom we transform as the city fades behind us, and the glimmering sea appears in the distance.
The Postcards Sunglasses collection at Luxottica‘s press preview last week. “Postcards Sunglasses are postcards dedicated by Prada to a number of holiday resorts that have always been big favorites with city dwellers.” The sunglasses are made of transparent injected material and consists of six colors inspired by:
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Milan: green sunglasses dedicated to Forte dei Marmi.
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Los Angeles: light pink sunglasses dedicated to Santa Monica.
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Manhattan: transparent sunglasses with pink lenses dedicated to Montauk.
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Paris: transparent sunglasses with light grey lenses, dedicated to Biarritz.
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London: transparent grey sunglasses with orange lenses, dedicated to Cornwall.
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Lisbon: matte black sunglasses with black lenses dedicated to Setùbal.
credit:
http://www.nitrolicious.com/blog/2010/04/23/prada-postcards-sunglasses-collection/
http://www.eyeweardaily.com/2010/prada-introduces-postcards-sunglasses-audio-tale/
Prada Fall Winter 2011 2012 ad campaign models Brings Kelly Mittendorf, Frida Gustavsson, and Hardin Ondria Antonia Wesseloh Photographed by Steven Miesel.
